Our category management team kicked off the year with energy and inspiration. In their search for new trends and innovations, they attended the PSI trade show in Düsseldorf and My Vendor in Copenhagen. Here, they discovered fresh product ideas, built valuable connections, and gathered key market insights on promotional products, sustainability, and branding. We’re excited to share these trends with you!
While the promotional industry remains traditional in many ways, we see clear innovations in functionality, sustainability, and design. Classics like branded pens, mugs, and water bottles remain popular, but manufacturers are increasingly experimenting with new technologies and eco-friendly materials to take these products to the next level.
1. Sustainability as the new standard
Sustainability is no longer a trend, it’s an expectation. Businesses and consumers demand eco-friendly materials, ethical production, and sustainable packaging. More suppliers are opting for local production to reduce carbon footprints and speed up deliveries. Certifications like FSC, GOTS, and OEKO-TEX are becoming crucial as proof of responsible business practices. Sustainable promotional products, such as reusable water bottles and organic cotton tote bags, are gaining popularity.
2. Multifunctional products on the rise
Smart, practical designs are trending. Products that combine multiple functions without compromising usability are in high demand. Think of branded bags that easily convert for cycling or water bottles with integrated phone holders. Simple innovations that enhance everyday life while supporting an efficient and sustainable lifestyle.
3. Minimalist and stylish designs
Just like in fashion, we see a shift toward soft, subtle colors and sleek designs. Pastel tones like dusty pink and earthy neutrals are becoming more prominent in promotional products. There’s also a growing preference for tone-on-tone branding, where logos blend seamlessly with the product color, creating a premium and professional look. Minimalist design and Scandinavian influences play a key role in this trend.
4. Stronger presence of well-known brands
Authenticity and quality are more important than ever. More businesses are choosing promotional products from well-known brands such as Stanley, Moleskine, and Philips. This enhances brand trust, professionalism, and customer loyalty. Premium corporate gifts and branded merchandise help companies stand out and build long-term relationships.
5. Tech products remain a top choice
Tech gadgets continue to dominate as one of the most sought-after promotional giveaways. From wireless earbuds and fast-charging power banks to smart accessories designed for hybrid work, the focus is on innovation and functionality. Custom tech gifts and branded gadgets not only serve as practical corporate gifts but also enhance brand visibility.
6. Storytelling & transparency
Consumers want more than just a product—they want to know its origin and impact. Brands that emphasize recycled materials, ethical production, and eco-friendly initiatives (such as repurposing ocean plastic) are gaining traction. Transparency in sourcing and manufacturing is becoming a major selling point. Sustainable giveaways with a compelling story help brands create deeper emotional connections with their audience.
Our key takeaways
Thanks to our visits to these trade shows, we’ve identified valuable trends and innovations that we’ll be sharing with you soon. Our sales and category management teams have built new connections and discovered products that perfectly align with current market demands. Stay updated to be the first to explore the latest trends in promotional products, corporate gifts, and sustainable merchandise!