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Top 8 giveaways for your next fair

Being present at a trade show can be a very good way to increase the visibility and brand awareness of your company. But when you’re there, you also want to make the most of it. We have previously written an article with tips for decorating your fair stand and products good to include in a goodie bag. In this article we discuss which products can be good giveaways. What is the purpose of these giveaways and which ones have the biggest impact?

The benefits of giveaways at a trade show

When we talk about promotional materials for a fair, giveaways should not be missing. Gifts and giveaways are not only a nice gesture, they also have many advantages for you as a company. See the benefits below:

Increase brand awareness: When you have products printed with your logo, you increase the exposure of your brand. The recipient will begin to recognize your brand as they use the product over and over again.

Lead Generation: Linking a registration or other form of interaction, a great way to collect leads from those who may be interested in your products or services.

Attract attention: When visitors to the trade show see you handing out giveaways, it will attract attention to your booth. This is a great way to start a conversation with them and build a relationship with potential customers.

Differentiation: Stand out from the competition by handing out original items at the show. Make sure visitors remember you!

Choosing the right giveaways

How do you choose the right giveaways for your business? Which products do you use to ensure the greatest effect at the fair?

  • Who is your target audience?: What kind of products appeal to them? What products do they like and use?
  • Consider usability: Choose products that are useful in everyday life and of good quality, so that the products can be used for a long time.
  • Link the product to your company: See if it is possible to give a giveaway that reflects your brand or range. It doesn’t have to be literal, it can also be a metaphor or a symbol.
  • Get giveaways printed: Today, you can get almost any product printed with your logo and/or a message. By doing so, you increase brand awareness.
  • Make a goodie bag: You don’t have to limit yourself to just giving a giveaway. Create a goodie bag with several items and a brochure about your products or services. This is a great way to delight your customers and make them remember you.
  • Match the trade show environment: Think about the circumstances surrounding the trade show and what would be a good fit in terms of giveaways. This way, you will better engage with potential customers and create a positive impression.

Top 8 giveaways

To help you choose good giveaways for the next fair, we have listed our top 10 products:

Recycled Cotton Shopper: a durable bag made from recycled cotton.

Recycled PET lanyard with safety closure: a durable strap for keys or badges.

Ebony Matt pen: a very nice pen that feels good in the hand, made of aluminium.

Leather key ring: a leather key ring with beautiful engraving.

Pocket Notebook A5: a luxurious notebook in A5 format.

Rectangular Peppermint Bucket: refreshing peppermints in an eye-catching logo bucket.

Topflask RCS 500ml drinking bottle: a single-walled water bottle made from recycled stainless steel.

Justin RPC sunglasses: sunglasses in the popular Wayfarer model, made from 100% recycled polycarbonate (RPC).

Enough inspiration to look at fun giveaways for your next trade show. And do you need help with that? Then the IGO Promo team will be happy to help you find the right match.

By | 2024-03-12T09:58:03+00:00 12 March 2024|