Sustainable alternatives for your event essentials

Your company is probably planning several events over the year: open days, trade shows, festivals and more. Your communications department in charge of the organization will need to order essential items for event logistics. In recent years, the promotional products sector has undergone a veritable revolution in terms of the materials used. We’re gradually moving away from disposable plastic in favour of recycled or natural materials. In this blog post, you’ll discover these sustainable alternatives for greener logistics.

Promotional products for all types of events

Some promotional products are inevitable, independent of what type of event it is. Your on-site team will surely be wearing personalized lanyards with badges. With this practical item, security guards can quickly identify who’s staff and not. Personalized lanyards are now available in a variety of natural and recycled materials. Here are two examples of personalized keycords that offer an excellent sustainable alternative.

  • Personalized lanyards in rPET: rPET (recycled polyethylene terephthalate) is a material made from recycled plastic. This plastic generally comes from plastic bottles such as soda bottles. Lanyards made from rPET are an excellent ecological alternative to traditional polyester models, as they help to reduce the amount of plastic waste.
  • Seed paper promotional lanyards: This is an innovative alternative! The promotional item contains seeds that will germinate when planted. After the event, all your visitors or team have to do is plant their advertising lanyard. They’re sure to remember this moment for its originality!

There are other types of lanyards that are perfect for certain themes. For example, for wine fairs, it’s possible to add a logo on a promotional lanyard made out of cork?

Sustainable alternatives for festivals

There are two objects that are (almost) always used at festivals. These are event wristbands and reusable cups. Who hasn’t heard of wristbands made from Tyvek® tearproof paper?

  • Sustainable event wristbands: In the same way as lanyards, there are customized event wristbands made from seed paper. These event wristbands contain wildflower seeds. Imagine all your festival-goers planting your wristbands, it would be an incredible post-event communication coup!

In addition to the sustainable aspect, event wristbands in rPET or seed paper can be customized by sublimation or digital transfer. So your company can give free rein to its imagination. With digital printing, there’s no limit to the number of colours you can use. You can use your festival’s color codes without any problem.

  • Customized reusable cups: It’s hard to imagine a music festival without a refreshment stand. Nowadays, festivals offer returnable reusable cups to limit the use of disposable ones. Everyone knows the famous Ecocup®. The word has become part of everyday language, yet we often use it incorrectly. Like Post-it® or Sopalin®, Ecocup® is a registered trademark. We often use this term to refer to all reusable cups, even when they’re another brand. Customized cups are now available in organic PE, recycled aluminum and wheat straw. There’s even a version made from recycled rice waste! As well as reducing waste, these cups become collector’s items.

Sustainable promotional products for a trade show

As an exhibitor, there are many criteria to consider. In a previous article, we provided tips on how to stand out from the crowd, as well as a Top 10 list of promotional items for trade shows. In addition to lanyards, you’ll certainly need bags to hand out your catalogues, brochures or simply your gifts to visitors.

  • Personalized organic cotton bags: Customized cotton bags or organic cotton tote bags are in constant use at trade fairs. As experts in promotional items, we recommend that companies opt for attractive branding. Often, companies want their logo printed only and as large as possible. This works if there’s a real emotional connection to the brand. For lesser-known brands, it’s better to stand out with a beautiful design or humorous text. This way, the promotional organic cotton bag is more likely to be used in everyday life.
  • rPET bags for small budgets: rPET makes it possible to manufacture promotional products at low cost. With a reduced price per piece, your company can order rPET bags in large quantities without breaking the bank. This can come in very handy for trade shows with thousands of visitors! Tip: label your reusable rPET bag with the fact that it’s made from recycled PET bottles. As a result, visitors will immediately perceive the sustainable aspect of the product.

Of course, you’ll also find other sustainable alternatives, such as personalized paper bags in a recycled paper version, or personalized jute bags. Jute is a natural material made from plant fibres.

Sustainable alternatives are not limited to these products. Our online store for promotional items and corporate gifts offers more than 3,500 sustainable promotional items! There’s a sustainable corporate gift to suit every budget and every occasion.

By | 2025-01-21T11:44:37+00:00 20 January 2025|