Personalised gifts as a marketing tool: customisation made easy

Giving or receiving a gift brings a sense of positivity. It creates a feeling of appreciation, enhances brand recognition, and helps build long-term customer relationships. But what if your own name or a personal message is featured on the gift you give? The personalisation of gifts and promotional products is becoming increasingly popular, and the challenge of creating a unique giveaway is growing.

In this blog, we explain the different personalisation options, which products are best suited for this, and we highlight useful tips and trends. Curious? Keep reading!

Ways to personalise

Let’s say you’re looking for a fun giveaway or corporate gift. You’ll want to get the most out of it, right? One of the best ways to do that is by personalising the gift. It makes the item more unique and shows the recipient that you’ve put thought into it. There are countless ways to give a product a personal touch, and we’re happy to share some ideas:

  • Personalised packaging: Packaging is often the first thing people see, so custom packaging with your logo can enhance the impact of your gift. Whether you’re aiming for luxury or brand recognition, this can be a game-changer.
  • Choosing the right color: Color psychology has a significant influence on the human brain. By selecting a specific color, you can convey a certain message or emotion. You can use this when choosing a unique gift for someone. Lear more about the psychology of colours here.
  • Adding names or messages: Add the recipient’s name to the gift with a print or engraving. Or even include a personal message to make it extra special. An exciting idea: print a QR code on the product to create an interactive experience for the recipient! Read more about printing QR codes in this blog.
  • Unique shapes and materials: In addition to printing and engraving, you can play with the shape and material of the gift. Consider a notebook with a leather cover, a keychain in a unique shape, or an eco-friendly bamboo phone stand. Choosing distinctive designs ensures your gift stands out and gets used more often.

Corporate gift trends

Almost any product can be personalised. Whether it’s water bottles, cutting boards, winter sweaters, or wine glasses, each item can be made personal in its own way. If you want to see which products can be personalised with individual names, use our ‘personalisation’ filter to quickly see what’s available.

Here are some facts to keep in mind for personalised gifts:

  • Target audience: Choose products that align with your audience’s interests. For businesses, pens and desk accessories are perfect, while younger audiences might prefer trendy water bottles or sports accessories.
  • Budget: Personalise within your budget. Cheaper items like pens can be personalised in bulk, while premium items like tech gadgets may cost more.
  • Practicality: Choose items that your customers will use daily, so your brand stays visible.

The latest trends in corporate gifts increasingly highlight the importance of personalisation. Learn more about the trends of 2025 in our blog Corporate gifts in 2025: The trends you can’t miss. Some of the most popular trends include:

  • Sustainable gifts: More companies are opting for environmentally friendly products like reusable bottles, biodegradable pens, or recycled material bags.
  • Tech gadgets: Wireless chargers, power banks, and Bluetooth speakers are currently in high demand as corporate gifts.
  • Health and wellness: Since the pandemic, there has been a greater demand for wellness products such as face masks, hand sanitizers, and fitness accessories.

How personalisation strengthens customer relationships

Whether it’s an engraved wine glass, a printed power bank, or a luxury cutting board, personalised gifts not only make your brand visible but also memorable and valuable.

Want to make your brand stand out with personalised gifts? Start exploring the options today and surprise your customers with a gift that truly suits them!

By | 2025-02-05T11:55:48+00:00 5 February 2025|