Ordering branded corporate gifts may seem simple, until you end up with boxes full of items no one wants. Or worse: giveaways that don’t create the right impression of your brand. Whether you’re looking for original promotional items, practical giveaways or a thoughtful gift for your team, these tips will help you make a stronger impact and avoid common mistakes.
1. Not understanding your target audience
A good promotional gift starts with knowing who you’re giving it to. Handing out USB sticks to Gen Z? Chances are they won’t be used, because everything lives in the cloud. Choose gifts that actually match your audience’s lifestyle. That way, they’ll use them often, and your brand will be seen more.
2. Focusing only on price
Budget matters, of course. But a cheap product shouldn’t feel cheap. If a pen breaks after two uses, it reflects poorly on your brand. Instead, choose small but high-quality branded items that leave a lasting impression.
3. Poor print quality
A blurry logo or hard-to-read text is a missed opportunity. The power of promotional products lies in your brand being clearly visible. Go for strong colors, smart positioning and the right print technique. At IGO Promo, we always check your file before production. If it’s not print-ready, we’ll get in touch to help you fix it, so you get the best result.
4. Forgetting practicality
The more useful something is, the more it gets used. Think notebooks, reusable tote bags or insulated mugs. Practical gifts stay visible longer and are more likely to end up in everyday use.
5. Ordering too late
Printing and production take time. If you wait too long, you risk delays, rushed designs or extra shipping costs. Order early to avoid stress and to give yourself time to check the final proof. Tight deadline? No problem, IGO Promo offers fast delivery options on many products.
6. Choosing the wrong printing technique
Not all materials work with every print method. Get advice on the best technique for your chosen product to avoid fading, cracking or other disappointments. The right choice ensures your branding lasts.
7. Skipping the digital proof
A mock-up is helpful, but a digital proof is essential. At IGO Promo, you always receive a digital preview of your printed gift, so you can check the size, placement and colors before production begins. No surprises, just great results.
8. Picking the wrong size or format
Sending out an oversized hoodie to a team that mostly wears medium? Or choosing a gift that won’t fit through the letterbox? These details matter. Think about the practical side of distribution and usability to make sure your gifts don’t end up unused.
9. Ignoring sustainability
Sustainable promotional items are better for the planet and for your brand image. Choose eco-friendly products made from recycled materials, or items that are reusable or locally produced. These gifts send a strong message and tend to be more appreciated by recipients.
10. Bad timing
Even the best corporate gift won’t have much impact if you send it at the wrong moment. Consider timing it with a milestone, a new partnership or after a successful event. The right moment adds meaning and makes your gift more memorable.
A smart gift is more than a giveaway. A well-chosen promotional product with strong branding is more than just a freebie, it’s a silent ambassador for your brand. Avoid these common pitfalls, make smart choices and leave a lasting positive impression.
Looking for a sustainable, original and affordable promotional gift that perfectly matches your target audience? Explore our full collection or get in touch, we’re happy to help you choose the perfect fit.