Did you know that people typically need 5 to 7 touchpoints to truly remember a brand? That means it’s up to you to create at least 5 opportunities for (potential) customers to engage with your logo. Promotional clothing can be a smart and effective way to boost brand visibility. By printing your logo or slogan on apparel, you not only build brand awareness but also create a professional look for your business. Want to know how to make the most of promotional clothing? Read on to discover smart applications!
1. Clothing as a business card in the workplace
Wearing branded company clothing has multiple benefits. Customers immediately know who to approach, increasing recognition. A uniform appearance also fosters trust and gives your business a professional look. Plus, it works as free advertising, your employees promote your brand even outside of work hours!
2. Team building with a personal touch
Team-building activities are not only fun but also strengthen the bond between colleagues. Want to create a real sense of unity? Matching outfits are a must! Think of sporting events like soccer tournaments or running competitions, where your team stands out in branded sportswear. For outdoor adventures like hiking, sailing, or survival trips, customized wind- and waterproof gear is a smart choice. Even for indoor activities like escape rooms and laser tag, a uniform outfit enhances team spirit and makes for great group photos!
3. A Stylish token of appreciation
Did you know that 83% of people keep promotional products for over a year? That’s a great reason to surprise your employees, customers, or partners with high-quality promotional clothing! Luxury jackets and sweaters from brands like Roly make an impression and are practical, while polo shirts, gloves, or scarves offer budget-friendly yet stylish alternatives. Comfort is key – choose functional, wearable clothing that people will love to wear.
4. Seasonal awareness
No one wears a fleece jacket in summer or a tank top in winter. Adjust your promotional clothing to the season: warm sweaters, jackets, and beanies for winter; breathable T-shirts, caps, and sunglasses for summer; and comfy hoodies, softshells, and light bodywarmers for in-between seasons. This ensures that your brand is always represented in a positive and practical way.
Promotional clothing is more than just a marketing tool – it strengthens your brand, fosters a sense of unity, and serves as a lasting reminder of your business. Whether you choose company clothing, team-building outfits, or corporate gifts, make sure your brand gets noticed!
Ready to put your brand in the spotlight?