Giving business gifts is one of the oldest and most effective ways of showing gratitude to your clients, partners, employees and even managers.
Still, there are many issues to consider for this noble tradition.
Who is the receiver?
Will it be appropriate?
What is the added value?
Here are some tips to keep in mind before giving business gifts!
Your gift should be relevant for the receiver and the occasion.
For example, many business gifts are given during Christmas season, but maybe not all receivers are Christian or even religious people at all.
Therefore, to avoid controversies, don’t get too specific.
Timing is key
It is also important to avoid sending gifts during inappropriate times.
For instance, don’t send a gift to a client or supplier when you’re working to close a deal.
Your present should be a token of appreciation, not an incentive to do or influence business!
Make it personal
Who is the receiver of your gift?
Is it a woman or a man?
Are they youngster, adults or elders?
What are their hobbies?
Business gifts should be as personal (and personalized) as possible.
Generic gifts could cause the impression that you don’t care enough.
Take some extra time to think about it!
Put yourself in someone else’s shoes
This exercise can help you choose your business gifts better.
Before sending a gift, ask yourself: how would I feel if I got this?
Always give useful items!
If not, you might generate the opposite reaction to the one you are looking for.
Give something to be remembered for -in a good way-, not forgotten!
Take care of the presentation
As its name states, a business gift is a gift.
Therefore, taking care of the presentation is almost as important as the gift itself.
Take this opportunity to wrap up the item with some branded paper or printed ribbons with the logo of your company.
Do not make it too intrusive -it’s not a promotional item-, but don’t miss out on a good chance of promoting your brand either!
Don’t overdo it
Don’t give over-expensive business gifts.
Use common sense: it’s a gift, not a bribe!
Besides, the receiver could feel quite uncomfortable if they haven’t gotten you anything in return -or even feel forced to buy you something expensive to compensate.
On top of this, many countries and organisations have limited the maximum value allowed for business gifts.
Make sure that you know the country’s regulation in terms of business gits before spending your budget.
For example, in spring of 2016, a German teacher had to pay a fine of 4.000€ for accepting an expensive gift -a sculpture worth about €200- from one of her high school students.
In the end, most of the time, it’s not about the money: a personal gift with good touch will leave a better -and lasting- impression on the receiver than an expensive one!
BONUS: Don’t give cash
PS: Do you need some extra ideas for original business gifts, check out our top 10 here!