The days are getting colder, making it the perfect time for cozy winter evenings with hot chocolate and a fleece blanket on the couch. Will we get snow this year? In a previous article, we shared tips for your summer marketing. But winter also offers plenty of opportunities to boost your brand. At IGO Promo, we have many fun winter products that can be printed with your logo! In this article, discover our top 5 winter gadgets and even more useful tips for your winter marketing.
Winter marketing: taking advantage of the right moments
For many companies, the period leading up to Christmas and New Year is one of the busiest times of the year. For example managing Black Friday (check out our tips for Black Friday marketing), planning Christmas campaigns, and choosing this years Christmas gifts to your employees. To make this period more structured and less stressful, here are some things to keep in mind for your winter marketing:
- A winter campaign: fun winter content, winter offers, or a winter-themed item with every order.
- A winter-themed newsletter: dedicate a newsletter to winter! Include interesting facts, fun tips, and a winter promotion.
- Tapping into winter moments: as the official start of winter, or a special promotion when it snows. Consider printing winter gadgets: share seasonal items with your audience to engage them.
- Customizing winter gadgets: give away winter-themed gadgets with your logo to customers and/or employees. It’s a fun winter gift and also provides extra branding for your company. See our top 5 winter gadgets below for some inspiration.
5 fun winter gadgets
There are plenty of ways to give your brand a boost in the winter. But which winter items should you customize? IGO Promo has a wide range of winter products that can be printed with your logo. We’ve put together 5 popular winter gadgets to help you get started:
- SuperSoft Fleece Blanket: Everyone could use a wonderfully soft blanket, and this one is extra cozy with a convenient carry strap. Available in various colors!
- TouchGlove Gloves: Gloves with special material on the fingertips, allowing you to use your smartphone or tablet. Super handy!
- SuperCup Thermos Mug: Keep your drinks nice and warm in this stainless steel thermos mug with a luxury look. Perfect for taking anywhere!
- Fleece Hat: Give your staff or customers a warm fleece hat, and they’ll be cozy all winter long.
- RCS recycled TPU Fit Watch: Track your sporting activities this winter with this activity tracker. It’s also ideal for winter sports!
When choosing products to print with your logo, make sure they match your company and the campaign. The IGO Promo team will happily help you find the best-suited products.
Creating a winter gift package
Many companies are already busy choosing their Christmas gifts. But why not surprise your customers and employees at another time during Christmas? Put together a fun winter gift package with items like the ones mentioned above and surprise them at the start of the new year or any other moment during the season. Be inspired by the promotional giveaways for winter from IGO Promo. There are plenty of ways to put your brand in the spotlight this winter!